Clay - AI lead enrichment and scaling outbound
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Clay

AI lead enrichment and scaling outbound

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About Clay

Clay is a data enrichment and CRM automation platform that helps sales and business development teams build targeted prospect lists. Sales teams need accurate, enriched prospect data for effective prospecting. Clay enables building prospect lists with enriched data-company information, contact details, engagement signals. Automation handles repetitive data enrichment and list building. For sales teams, Clay provides data intelligence and automation.

How It Works

Using Clay involves defining your target profiles and parameters. The platform searches for matching prospects and enriches data with comprehensive information. Automation handles data collection and updating. Built lists can be exported to CRM systems. Integration with email and outreach platforms enables direct prospecting.

Core Features

Data Enrichment enriches prospect data with comprehensive information.

List Building builds targeted prospect lists based on criteria.

Automation handles repetitive data collection and enrichment.

CRM Integration exports data to CRM systems.

Outreach Integration connects with email and outreach platforms.

Who This Is For

Clay serves B2B sales teams building targeted prospect lists. Business development professionals conducting research. Sales operations teams managing data quality. Organizations focused on data-driven prospecting. Any sales team valuing accurate, enriched prospect data.

Tags

saleslead-enrichmentoutboundprospecting

Quick Info

Category

Sales

Added

December 3, 2025

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