Updately
Signal-based AI SDR for warm outbound
About Updately
Updately is a signal-based AI sales development platform built for teams that treat outbound as infrastructure rather than a spray-and-pray experiment. Its core argument is that cold outreach fails because it starts from cold strangers in a database, and that the fix is to start from people who have already shown interest. Updately continuously captures warm signals - who viewed your profile, engaged with your posts, followed your company page, or visited your website - alongside broader intent signals like competitor mentions, pain-point complaints, buying-intent discussions, hiring activity, and funding or expansion news across LinkedIn, Reddit, X/Twitter, Bluesky and Hacker News. It then researches each prospect across 60+ data points, scores them against your ideal customer profile so you only work the top slice, writes outreach in your own voice that references what the person actually cares about, and sends it natively and safely across LinkedIn, Instagram and WhatsApp. The claim it stakes its reputation on is reply rate: 15-45% against a cold-outbound industry average nearer 2%.
What makes Updately distinct is that it automates the research, not just the sending. Most LinkedIn tools are a sending layer bolted onto a static list; Updately is designed to replace a stack - Sales Navigator for sourcing, Clay for enrichment, ChatGPT for message writing, HeyReach or Expandi for sending - with one engine that does the finding, qualifying, researching, personalizing and sending in sequence. It leans on native sending inside LinkedIn's limits with account-safety rails to avoid the restrictions that aggressive automation triggers, routes positive replies toward your calendar, and offers MCP access so tools like Claude can drive the workflow directly. There is also a done-for-you managed service for teams that want pipeline without running the operation themselves.
Updately runs a continuous loop rather than a one-off blast. First it captures signals: it watches your own warm audience (profile viewers, post engagers, company-page followers, website visitors) and scans public platforms for intent, hiring, funding, tech-stack, growth and social/creator activity that matches what you sell. Each surfaced prospect is enriched and scored against your ICP firmographics, and low-fit noise is discarded so your team only sees high-likelihood targets, each carrying a single priority score built from intent, fit, network and platform signals. For the prospects worth pursuing, Updately deep-researches 60+ data points - recent posts, company news, podcasts, newsletters, funding rounds, job changes - and drafts a contextual opener in your writing style that references something specific the person said or did. Messages then go out natively through LinkedIn (plus Instagram and WhatsApp) inside platform limits with account-safety rails, and Updately manages replies, handles follow-ups and routes positive responses toward a booked meeting. Signal volume and the number of connected LinkedIn accounts scale with the plan.
- •Signal Capture And Social Listening - Tracks warm first-party signals (profile views, post engagement, followers, site visits) and monitors brand, competitor and category mentions across LinkedIn, Reddit, X/Twitter, Bluesky and Hacker News with relevance and sentiment scoring
- •ICP Scoring And Enrichment - Every lead is enriched and scored against your firmographics automatically, so the engine surfaces the top fits and drops the rest without manual Clay-style tables
- •Deep Prospect Research - Analyzes 60+ data points per prospect - blogs, newsletters, podcasts, posts, funding and job changes - to find the reason behind each signal at scale
- •Voice-Matched Personalization - Clones your writing style to draft openers that reference exactly what a prospect viewed, posted or engaged with, rather than templated copy
- •Safe Multichannel Sending - Native connection requests and messages across LinkedIn, Instagram and WhatsApp inside platform limits, with dedicated-IP and account-safety rails, plus managed replies and follow-ups
- •Stack Consolidation And MCP - Replaces a patchwork of Sales Navigator, Clay, ChatGPT and a LinkedIn sender with one engine, and exposes MCP access so agents like Claude can run the workflow
Updately is built for teams with a clearly defined ICP that use outbound as a primary growth channel, not for someone testing outbound for the first time - the company says as much, pointing newcomers toward a free Sales Navigator trial instead. It fits B2B sales teams and SDRs who want warm, research-backed outreach instead of templated cold volume; founders running their own outbound from a single profile on the Starter plan; and lead-gen and outbound agencies that need to onboard a new client in minutes rather than hours and run many sender profiles across segments. The vertical pages call out finance, insurance and advisory, recruitment and staffing, and SaaS as common homes. Larger teams and agencies move to the Scale or Custom tiers for more connected accounts and signal volume, and anyone who wants the outcome without running the machine can hand the whole operation to the done-for-you managed service. It is a poor fit for teams without a defined ICP or without an active LinkedIn presence to mine for warm signals.
Pricing
$19 - $99/mo
- Outreach$19/mo
- Starter$39/mo
- Growth$69/mo
- Scale$99/mo
- CustomContact sales
From the vendor pricing page, 2026-10-01
