Babel42
See whether ChatGPT, Gemini and other AI assistants recommend you
About Babel42
Babel42 is an AI search visibility platform that shows whether ChatGPT, Gemini and other AI assistants actually recommend your brand when a customer asks them for help. Instead of firing static prompts and counting how often your name appears, it launches synthetic AI Buyers, simulated shoppers that hold multi-turn conversations of up to five questions with each assistant until the assistant commits to a recommendation. That matters because more buying research now happens inside AI assistants, and none of those conversations show up in your own analytics unless the buyer eventually clicks through to your site.
The product's central idea is win rate rather than mentions. Being listed in an answer is not the same as being chosen, and an appearance rate can rise while sales fall. Babel42 reports appearance rate too, but also records whether each assistant recommended you, shortlisted and then dropped you, cited your site, or picked a rival, and it keeps the full transcript so you can read the exact objection that cost you the recommendation. It covers seven AI assistants including Google AI Overviews and AI Mode, and a free plan with one AI Buyer is available on every account.
Tell Babel42 about your brand: your website, your product category and who you sell to. Setup takes minutes.
Pick your keywords. Babel42 imports the queries your domain already ranks for in Google, with monthly search volumes, so the AI Buyers open with questions your real customers ask rather than invented prompts.
Set your market, either global or a specific city where your buyers shop, then dispatch your AI Buyers. Each one shops your category across the assistants you choose, running every journey twice to check that the answer is stable, on a weekly, twice-weekly, three-times-weekly or daily cadence depending on your plan.
Review the results. Each run updates a dashboard of your visibility, your competitors and the sources the assistants quote, with a ranked list of recommendations for what to change next.
- •Synthetic AI Buyers - Simulated shoppers hold multi-turn conversations with each assistant and push for a decision, which surfaces how AI actually recommends products rather than how it answers a single prompt.
- •Win rate, not just mentions - See how often you were recommended, shortlisted then dropped, cited, or beaten by a rival, alongside appearance rate and share of AI voice.
- •Google AI Overviews and AI Mode tracking - The same questions go to Google's AI answer box and AI chat tab, recording whether you appear, whether your page is cited, and which rival pages were cited instead.
- •Full conversation transcripts - Read the sentence that turned a shortlisting into a loss, kept for your plan's retention window, so you know which objections to answer on your site.
- •Search-demand-based prompts - Questions come from the keywords your site already ranks for, weighted by real monthly search volume, rather than a generic prompt list.
- •Free AI SEO audit - Check whether AI assistants can read your website with a free audit of up to 10 pages, no account needed, and get a full site audit each month on paid plans.
Founders and small marketing teams use the free plan or Starter to find out whether AI assistants recommend them at all, and why not when they lose. Growth-stage brands use the Growth plan to defend their share of AI voice across all seven assistants and track several competitors.
SEO and content teams use the transcripts and cited sources to decide which pages to create or fix for generative engine optimization. Agencies managing many brands use Pro for daily cadence and high question volumes across clients.
E-commerce and direct-to-consumer brands, whose buyers increasingly ask assistants which product to buy, get the most direct value, but any business that sells to people who research purchases in ChatGPT or Gemini can use it. Teams that also want social listening can add Babel42's separate Social Listening product.
Pricing
- Free$0/mo
- Starter$99/mo
- Growth$299/mo
- Pro$599/mo
From the vendor pricing page, 2026-11-02
