H3 Max
AI video generator for product ads and clips
About H3 Max
H3 Max is an AI video generator that turns text, images or a single product photo into short video clips, built around H3 Max Turbo, fal.ai's optimized version of the MiniMax H3 model. Its headline mode is a Product Agent aimed at ecommerce: you upload one product photo, choose a length and resolution, and the agent prepares the advertising prompt for you, so you get a product-led commercial clip without writing a prompt at all. Alongside that it offers standard Text to Video, where you describe the scene, camera movement and atmosphere, and Image to Video, where a still image gets its next moment of motion. All three modes run on the same H3 Max Turbo model, and new accounts get 40 free credits, enough for one 5-second 768P video, to try it before paying.
The tool is pitched as one studio with three ways to create, and it keeps the workflow deliberately simple: pick a duration from 5 to 15 seconds, choose 480P or 768P, and generate. Jobs run in the background so you can leave the page and check progress in a History view, and a batch workspace applies the same settings across a whole catalog of product photos, one image becoming one video. Pricing is credit-based and transparent about cost per generation: 480P is 5 credits per second, 768P is 8 credits per second, and the Generate button shows the total before you commit. It is a focused product-video and short-clip generator rather than a full editor, and it is honest that the on-site examples are model demos from fal.ai, not customer results.
You pick one of three modes. In Product Agent, you upload a product photo, set the duration and resolution, and the agent writes the commercial prompt for you before generating a product-led clip. In Text to Video, you describe the scene, the camera movement and the mood, choose a format from 21:9 through 9:16, and turn your words into a video. In Image to Video, you supply a starting frame and describe the motion you want, and the output follows your image's proportions. Every mode uses H3 Max Turbo. The Generate button shows the credit cost up front (480P at 5 credits per second, 768P at 8), and once submitted the job runs in the background while you track it in History. For a whole product catalog, the batch workspace applies shared settings across many images at once, each producing its own video.
- •Product Agent - Upload one product photo and the agent prepares the advertising prompt and generates a commercial clip, no prompt writing required.
- •Text to Video - Describe a scene, camera move and atmosphere and generate a clip, with aspect ratios from 21:9 to 9:16.
- •Image to Video - Turn a still image into motion, with the output following the image's aspect ratio.
- •Batch Product Videos - Apply the same settings across many product photos at once, one image per video, all tracked in History.
- •Transparent Credit Costs - 480P at 5 credits per second, 768P at 8, with the total shown before you generate and refunds on confirmed technical failures.
- •Powered by MiniMax H3 - Every mode runs on H3 Max Turbo, fal.ai's optimized build of the MiniMax H3 video model.
H3 Max is for ecommerce sellers, marketers and creators who need short product videos and clips quickly and cheaply. The Product Agent is built for Shopify, Amazon and Etsy sellers who have product photos but no time or skill to write video prompts, and the batch workspace suits anyone turning a whole catalog into clips. Text to Video and Image to Video serve creators making social openings, B-roll or animated stills. The free tier's one-time 40 credits fit a quick trial; Starter at $9.90 a month (400 credits) suits light regular use, and Pro at $29.90 a month (1,600 credits) fits heavier output, with one-time credit packs for occasional bursts. It is not a full video editor or a long-form tool; clips top out at 15 seconds and 768P, so it is a poor fit for anyone needing high-resolution or lengthy footage.
Pricing
$0 - $29.90/mo
- Free$0/mo
- Starter$9.90/mo
- Pro$29.90/mo
From the vendor pricing page, 2026-09-22
