Wrenda
Control what AI crawlers see when they read your site
About Wrenda
Wrenda sits in front of your website as a reverse proxy and decides what each visitor gets based on who is asking. AI crawlers receive enriched markdown with schema and FAQs attached. Search engine bots receive fully pre-rendered HTML. Humans receive your normal page, unchanged. Setup is a DNS change rather than a code integration, which the company puts at about fifteen minutes.
The problem it targets is new enough that the category name is still settling, somewhere between GEO and AI crawler optimisation. Language models increasingly answer questions by reading pages directly, and what they extract from a JavaScript-heavy site is often far less than what a person sees. Serving those crawlers a clean markdown representation is a way of controlling what gets quoted about you, which is a different job from ranking in a traditional search result.
Alongside the proxy, Wrenda tracks whether your content is actually being cited, monitoring a set number of prompts across the major AI models. That tracked-prompt count is what the plans are sized by.
You point your domain at Wrenda with a DNS change. No code goes into your application, and your existing site keeps serving as it does now.
Wrenda identifies each incoming request. An AI crawler gets markdown enriched with schema and FAQ structure. A search bot gets pre-rendered HTML, which solves the older problem of client-rendered pages being indexed thinly. A human gets your page exactly as you built it.
Separately, you give it prompts to monitor. It checks whether your content appears in AI answers to those prompts across the major models, and reports what it finds, with the Scale plan refreshing daily.
- •Request-aware serving - three different representations of the same page depending on who is asking.
- •Enriched markdown for AI crawlers - schema and FAQs attached, which is what a model can actually parse.
- •Pre-rendered HTML for search bots - addresses client-rendered pages indexing poorly.
- •Citation tracking - monitors whether you are being quoted, across the major models, with plans sized by prompt count.
- •DNS-level setup - roughly fifteen minutes and no application changes.
- •Humans unaffected - your normal page is served untouched to real visitors.
Marketing teams at companies where being cited by AI assistants is becoming a real acquisition channel and nobody currently owns it. It suits sites that are heavy on JavaScript, where the gap between what a human sees and what a crawler extracts is widest.
The pricing makes the intended customer clear. Starting at 149 USD a month and reaching 1,499, this is aimed at companies with a marketing budget rather than individuals, and the value depends entirely on AI citations mattering to your business.
It is the wrong tool if your site is already static HTML with good schema, because much of what it adds is already there.
