HubSpot Content Assistant

HubSpot Content Assistant is an AI-powered writing tool integrated into the HubSpot platform that helps marketing and sales teams create high-quality content for campaigns, emails, and web pages. Creating effective marketing and sales content requires significant time and writing skill. Teams struggle with content creation while managing multiple campaigns and channels. HubSpot Content Assistant accelerates content creation through AI that understands marketing and sales best practices, helping teams write content faster while maintaining quality. The tool integrates directly into HubSpot workflows, enabling content generation within the platform without switching tools. Writers can use AI to generate initial content, refine existing text, and adapt content for different audiences and channels. For HubSpot users, Content Assistant provides writing acceleration directly where they manage marketing and sales campaigns.

How It Works

Using HubSpot Content Assistant involves accessing the tool within HubSpot's interface when creating emails, landing pages, blog posts, or other content. You provide context about your content goal, target audience, and key messages. The AI generates content suggestions that you can accept, refine, or reject. For existing content, you can request specific improvements like making text more compelling, adjusting tone, or shortening for character limits. The tool learns from your preferences over time, providing increasingly aligned suggestions. Generated content can be edited within HubSpot before publishing, maintaining your review and approval process.

Core Features

Content Generation creates initial content for emails, landing pages, blog posts, and other marketing and sales materials.

Tone Adjustment modifies content tone from professional to casual or vice versa depending on audience and context.

Length Customization expands or shortens content to fit specific requirements or character limits.

Platform Integration works directly within HubSpot workflows without requiring tool switching.

Best Practices generates content following marketing and sales best practices and conventions.

Learning Over Time personalizes suggestions based on your preferences and usage patterns.

Who This Is For

HubSpot Content Assistant serves marketing teams creating campaigns, email content, and landing pages who want to accelerate content creation. Sales teams writing personalized emails and outreach content. Content marketers and writers managing publishing schedules and multiple campaigns. Anyone using HubSpot who benefits from AI-assisted writing within their existing workflow.