Otterly.AI

Otterly.AI is a specialized monitoring platform designed to track brand visibility across AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini. While traditional SEO tools focus on Google rankings, Otterly tackles the emerging challenge of Generative Engine Optimization (GEO) - understanding how brands appear in AI-generated responses. As AI search platforms increasingly answer user queries directly rather than linking to websites, brands need visibility into whether they're being mentioned, how they're being positioned, and which competitors are appearing in these AI responses. Otterly has gained traction with over 15,000 users and was recognized as a 2025 Gartner Cool Vendor for its innovative approach to this new frontier of search visibility.

How It Works

Start by adding search prompts that your target audience might use when asking AI platforms about your industry or products. Otterly's AI keyword research tool helps identify relevant prompts based on your brand, keywords, or URLs. Once configured, the platform simulates these prompts across multiple AI search engines daily, monitoring how AI systems respond. Within about five minutes of setup, you receive your first brand report showing where your brand appears in AI-generated answers, which competitors are mentioned, and which of your URLs are being cited. The system then automatically monitors all your search prompts weekly, tracking changes in brand visibility, domain citations, and competitive positioning over time with zero ongoing manual effort required.

Core Features

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  Multi-Platform AI Search Monitoring - Automatically track brand mentions and citations across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Gemini, and Google AI Mode with daily updates and historical trend analysis across 50+ countries and all major languages.

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  AI Keyword Research Tool - Discover relevant search prompts your audience uses on AI platforms by entering keywords, brand names, or URLs to surface prompt suggestions aligned with actual user search behavior in generative AI systems.

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  Brand Visibility Index - Monitor how visible your brand is within your industry across AI search platforms with automated weekly tracking that measures visibility changes, brand mention frequency, and competitive positioning over time.

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  Generative Engine Optimization (GEO) Audit - Comprehensive analysis evaluating 25+ on-page factors including brand SWOT analysis, competitor identification, digital PR performance, on-page content optimization, and user-generated content effectiveness specifically for AI search visibility.

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  Domain Ranking and Link Citations - Track all domains and specific URL citations appearing in AI responses, monitor link position changes weekly, analyze which content AI engines reference most frequently, and identify citation opportunities with full historical trend data.

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  Google Looker Studio Connector - Pull AI search visibility data directly into Google Looker Studio for custom dashboards and automated reporting, with full CSV export functionality for prompts, brand mentions, and website citations to create stakeholder reports.

Who This Is For

Perfect for SEO marketers and digital marketing teams who need to optimize for AI search visibility beyond traditional Google rankings, brand managers tracking competitive positioning in AI-generated responses across multiple platforms, agencies managing multiple client brands through workspaces with separate teams and reporting, and business leaders monitoring how their company appears when customers ask AI assistants for product or service recommendations in their industry.