Zapier

Zapier is a workflow automation platform that connects hundreds of web applications and tools, enabling non-technical users to automate repetitive tasks and create complex workflows without programming. Business processes and digital workflows often involve repetitive manual tasks-copying data between systems, sending notifications, updating records, organizing files-that consume time and create opportunities for errors. Rather than manually performing these recurring tasks, automation eliminates the need for human repetition while ensuring consistency and accuracy. Zapier enables creating automated workflows called "Zaps" that trigger actions in response to events. For example, when a new form submission occurs, automatically create a database entry, send an email notification, and post a message to a chat channel. Zapier supports hundreds of integrations including email, messaging, databases, project management, CRM systems, spreadsheets, and countless other business tools. No programming required-a visual editor lets you define workflow conditions and actions through point-and-click interfaces. For teams seeking to improve efficiency by eliminating manual, repetitive work, Zapier provides accessible automation without requiring development resources.

How It Works

Using Zapier begins by defining triggers-events that initiate workflows. A trigger might be a new email, a form submission, a database entry, or countless other events across connected applications. Once triggered, you define actions-what should happen in response. Actions might include sending emails, creating records, posting messages, updating spreadsheets, or triggering events in other systems. You use Zapier's visual editor to connect triggers to actions, configure data mappings, and define logic. Complex workflows can include conditional logic, multiple steps, and actions across many applications. Once created, Zaps run automatically on schedule or when triggered, without requiring manual intervention.

Core Features

Trigger and Action Builder defines workflows through visual interfaces without requiring programming.

Extensive App Integration connects with hundreds of web applications and services.

Conditional Logic enables workflows with if/then logic based on data conditions.

Multi-Step Workflows creates complex workflows with multiple sequential or parallel actions.

Data Mapping automatically maps data between systems, translating formats and field structures as needed.

Schedule and Triggering Options runs workflows on schedule or in response to specific triggers.

Who This Is For

Zapier serves small business owners and entrepreneurs automating repetitive tasks without hiring developers. Non-technical team members creating workflows across business tools without IT involvement. Marketing teams automating lead capture, data entry, and notification workflows. Sales teams automating CRM updates and customer communication. Anyone managing business processes that involve moving data between applications or triggering actions benefits from Zapier's accessible automation.