Mailshake

Mailshake is a cold email and outreach automation platform that helps sales teams manage email campaigns, track opens and clicks, and optimize email sequences. B2B sales often rely on email outreach to reach prospective customers, yet managing email campaigns, personalizing outreach at scale, and tracking responses consumes significant time. Mailshake addresses this by providing tools for managing email campaigns, personalizing messages at scale, and automating follow-up sequences. The platform enables bulk email sending with personalization, tracks engagement metrics showing who opened emails and clicked links, and supports automated follow-up sequences. For sales teams conducting cold outreach, Mailshake provides essential infrastructure for campaign management and optimization.

How It Works

Using Mailshake begins by importing prospect lists or defining target recipients. You compose email templates with personalization variables that fill in specific details for each recipient. The platform enables bulk sending with personalization, ensuring each recipient receives customized messaging. After sending, Mailshake tracks open rates, click rates, and recipient engagement. You can see which prospects engaged with emails, enabling follow-up focus on interested prospects. Automated sequences trigger follow-up emails based on recipient engagement or time intervals. The platform integrates with CRM systems, updating prospect records with engagement data.

Core Features

Email Campaign Management organizes bulk email outreach with scheduling and tracking.

Personalization at Scale personalizes emails for numerous recipients with variable substitution and customization.

Engagement Tracking monitors open rates, click rates, and recipient actions.

Automated Sequences triggers follow-up emails based on engagement or schedules.

A/B Testing tests different email variations to optimize open and click rates.

CRM Integration syncs engagement data and actions with CRM systems.

Who This Is For

Mailshake serves sales teams conducting cold email outreach and prospecting. Sales development representatives building prospect lists and managing outreach. Business development teams managing outreach campaigns. Agencies managing email campaigns for multiple clients. Anyone conducting sales outreach through email at scale.