Outpaint
Reframe vertical UGC for CTV without reshooting
About Outpaint
Outpaint solves a specific and expensive problem in performance marketing. A brand has user-generated ads working efficiently on TikTok, Reels and Meta, all shot vertical. Connected TV is the obvious next channel, and it needs 16:9. The conventional answer is a reshoot, which means production cost that frequently cannot be justified against uncertain CTV performance, so most brands simply write the channel off. Outpaint expands the existing vertical footage to fill a 16:9 frame instead, generating the surrounding image while leaving the original pixels untouched.
The pixel-perfect guarantee on the original footage is the important technical claim. Naively upscaling or cropping vertical content for a horizontal frame either pillarboxes it, which looks amateurish on a television, or crops it and loses the subject. Generating plausible surroundings around the untouched original preserves the performance of the creative that was already working while making it fit the format. The company is positioned around case studies and measured outcomes rather than around the technology, with brands reporting that repurposing existing content into CTV spots cost a fraction of a reshoot and that return on ad spend held up. Turnaround is stated in days and engagement begins with a call.
Supply the vertical ad creative that is already performing on your social channels. Outpaint expands it into a CTV-ready 16:9 frame, generating the additional image area around the original while leaving the source footage itself unaltered, so the creative that tested well is still the creative running. Output is produced ready to run on connected TV platforms, with a stated turnaround measured in days rather than the weeks a reshoot would take. Because this is a service engagement rather than self-serve software, the process starts by booking a call, and published case studies and examples give a sense of the output quality before that conversation.
- •Vertical to 16:9 Expansion - Fills a horizontal frame by generating surroundings rather than cropping or pillarboxing
- •Original Footage Untouched - Source pixels preserved exactly, so the creative that tested well is what actually runs
- •CTV-Ready Output - Delivered in the format connected TV platforms require, not just a resized file
- •No Reshoots - Repurposes existing UGC rather than requiring new production for a new channel
- •Days, Not Weeks - Turnaround measured against a production timeline that would otherwise be much longer
- •Published Case Studies - Documented outcomes from brands, including reported ROAS retention on the repurposed creative
- •Example Gallery - Before and after examples available before any commitment
- •Service Engagement - Handled as a managed service rather than self-serve software
For performance marketers and growth teams with UGC already working on Meta, TikTok and Reels who have looked at CTV and concluded the production cost does not pencil. It suits direct-to-consumer brands with a library of vertical creative and no budget for a horizontal shoot. Agencies running paid social for clients can extend the same assets into a new channel without a new production line item. Because engagement is call-based rather than self-serve, it fits teams with meaningful spend rather than individual creators.
Pricing
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Managed service with no published self-serve pricing - engagement begins by booking a call
Checked 2026-09-19
