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For writing, you pick a use case, tone and language, add a short brief, and Create returns up to three drafts you can shorten, expand, sharpen or translate. The browser extension brings the same help to text boxes in Gmail, Slack, Notion and other editors. For relationships, you connect your sources and Engage ties emails, Slack threads, calls and meetings to each person. It sends a morning or evening brief in the app or by text, and drafts follow-ups that go out only when you approve them.

• •Create - Generates emails, posts, ads, product pages and other copy from a short brief across 40 use cases, with up to three drafts at once.
• •Rewrite and Improve - Shortens, expands, sharpens or translates text you already wrote, following rules you set once.
• •Voice, Tones and Languages - Writes in your own voice or one of 22 tones, in 38 languages.
• •Engage - Remembers each contact across email, Slack, calendar and call notes, sends daily briefs and drafts follow-ups that wait for your approval.
• •Browser Extension - A Chrome extension that adds writing help to any text box and shows relationship context beside Gmail, Slack and LinkedIn conversations.

Freelancers, marketers and small-business owners use Create to draft emails, ads, social posts and product copy quickly. Founders, salespeople, recruiters and client-service professionals use Engage to keep track of promises and follow up before relationships go quiet. Writers who need long-form research or SEO tooling may want a more specialized product.