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Babel42 vs Profound

A side by side look at Babel42 and Profound: pricing, features and what each one is best for.

All comparisons

What it costs

Pricing
Freemium
Pricing details
AI Visibility, monthly: Free (1 AI Buyer, about 85 AI questions a month), Starter $99, Growth $299, Pro $599 a month. Prices exclude VAT; annual billing saves about 15%. Social Listening is priced separately.
Free option
Free tier
Plans
  • Free$0/mo
  • Starter$99/mo
  • Growth$299/mo
  • Pro$599/mo

What it is

What it does
Babel42 tracks AI search visibility by sending synthetic AI buyers through ChatGPT, Gemini and other assistants, then reports your win rate against rivals.
Platform
Web

The details

Tags
geoai visibilityaeoseoanalytics

What it costs

Pricing
Paid
Pricing details
Free 7-day trial for brands, then Enterprise pricing through sales; Agency Growth is $99 a month plus add-ons such as $399 a month per client workspace; Agency Enterprise is custom.
Free option
Free trial only
Plans
  • EnterpriseContact sales
  • Agency Growth$99/mo
  • Agency EnterpriseContact sales

What it is

What it does
Profound tracks how ChatGPT, Perplexity, Gemini and Google AI answers mention your brand, and runs AI agents that create content to earn those citations.
Platform
Web

The details

Tags
aeogeoai visibilityanswer engineai citations
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Read the full reviews

What each one is actually like to use, tested by hand rather than summarised from the vendor’s own page.

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