All comparisons
Magical vs Make vs Zapier
Connecting the tools you already use. The gap between these three is larger than the category suggests.
MagicalProductivity | MakeProductivity | ZapierProductivity | |
|---|---|---|---|
| Tagline | Text expander and autofill, company now sells healthcare AI | Visual automation platform for complex workflows | AI-powered workflow automation platform |
| What it does | Magical is a free text expander and autofill extension. The company behind it now sells enterprise healthcare AI agents, and there is no public pricing for anything else. | Make is a low-code automation platform that enables creation of complex workflows connecting various applications and services. | Zapier connects thousands of apps into automated workflows without code, now with AI steps. 100 free tasks a month, Starter at $29.99. |
| Pricing | Freemium | Freemium | Freemium |
| Pricing details | The browser extension remains free and maintained. The company has moved to enterprise healthcare AI agents sold through a demo booking, so no self-serve plan prices are published. | Free tier: 1,000 ops/month. Core: $10.59/month. Pro: $16/month | Free tier: 100 tasks/month. Starter: $29.99/month. Professional: $69/month |
| Price range | Custom pricing, contact salesChecked 2026-09-01 | $0 - $29/moChecked 2026-08-29 | $0 - $69/moChecked 2026-08-29 |
| Free option | Free tier | Free tier | Free tier |
| Plans | Not available |
|
|
| Single sign-on | Not available | Available | Available |
| Category | Productivity | Productivity | Productivity |
| Tags | automationproductivitytext-expansionchrome-extension | automationworkflowsintegrationsno-code | automationproductivityintegrationsno-code |
| Website | Visit Magical | Visit Make | Visit Zapier |
MagicalProductivity
- Tagline
- Text expander and autofill, company now sells healthcare AI
- What it does
- Magical is a free text expander and autofill extension. The company behind it now sells enterprise healthcare AI agents, and there is no public pricing for anything else.
- Pricing
- Freemium
- Pricing details
- The browser extension remains free and maintained. The company has moved to enterprise healthcare AI agents sold through a demo booking, so no self-serve plan prices are published.
- Price range
- Custom pricing, contact salesChecked 2026-09-01
- Free option
- Free tier
- Plans
- Not available
- Single sign-on
- Not available
- Category
- Productivity
- Tags
- automationproductivitytext-expansionchrome-extension
- Website
- Visit Magical
MakeProductivity
- Tagline
- Visual automation platform for complex workflows
- What it does
- Make is a low-code automation platform that enables creation of complex workflows connecting various applications and services.
- Pricing
- Freemium
- Pricing details
- Free tier: 1,000 ops/month. Core: $10.59/month. Pro: $16/month
- Price range
- $0 - $29/moChecked 2026-08-29
- Free option
- Free tier
- Plans
- Free$0/mo
- Core$9/mo
- Pro$16/mo
- Teams$29/mo
- EnterpriseCustom
- Single sign-on
- Available
- Category
- Productivity
- Tags
- automationworkflowsintegrationsno-code
- Website
- Visit Make
ZapierProductivity
- Tagline
- AI-powered workflow automation platform
- What it does
- Zapier connects thousands of apps into automated workflows without code, now with AI steps. 100 free tasks a month, Starter at $29.99.
- Pricing
- Freemium
- Pricing details
- Free tier: 100 tasks/month. Starter: $29.99/month. Professional: $69/month
- Price range
- $0 - $69/moChecked 2026-08-29
- Free option
- Free tier
- Plans
- Free$0/mo
- Professional$19.99/mo
- Team$69/mo
- EnterpriseCustom
- Single sign-on
- Available
- Category
- Productivity
- Tags
- automationproductivityintegrationsno-code
- Website
- Visit Zapier
Which should you pick?
Zapier has the largest integration catalogue by a wide margin, over 10,000 apps against roughly 3,000 for Make, and that is usually the deciding factor. Make is more powerful per automation, with real branching and a visual canvas, and tends to be cheaper at volume, though it now meters in credits rather than operations. Magical is a different kind of tool, a text expander and autofill layer rather than a workflow engine, and the company behind it has moved on to enterprise healthcare agents: the browser extension is still maintained and still free to use, but there is no longer public pricing for the rest. For anything multi-step, this is really Zapier against Make.