Magical vs Make vs Zapier
Connecting the tools you already use. The gap between these three is larger than the category suggests.
All 3 checked against the vendor's own pricing page · checked Sep 2026
Which should you pick?
Zapier has the largest integration catalogue by a wide margin, over 10,000 apps against roughly 3,000 for Make, and that is usually the deciding factor. Make is more powerful per automation, with real branching and a visual canvas, and tends to be cheaper at volume, though it now meters in credits rather than operations. Magical is a different kind of tool, a text expander and autofill layer rather than a workflow engine, and the company behind it has moved on to enterprise healthcare agents: the browser extension is still maintained and still free to use, but there is no longer public pricing for the rest. For anything multi-step, this is really Zapier against Make.
| Visit Magical | Visit Make | Visit Zapier | |
|---|---|---|---|
| What it costs | |||
| Pricing | Freemium | Freemium | Freemium |
| Pricing details | The browser extension remains free and maintained. The company has moved to enterprise healthcare AI agents sold through a demo booking, so no self-serve plan prices are published. | Free plan with 1,000 credits a month. At 10,000 credits: Core $10.59/month ($9 billed annually), Pro $18.82/month ($16 annually), Teams $34.12/month ($29 annually). Enterprise is custom. | Free plan with 100 tasks a month. Professional from $29.99/month ($19.99/month billed yearly). Team from $103.50/month ($69/month billed yearly). Prices rise with the task tier. Enterprise is custom. |
| Price range | $0 - $39/moChecked 2026-09-22 | $0 - $34.12/moChecked 2026-09-19 | $0 - $103.50/moChecked 2026-09-19 |
| Free option | Free tier | Free tier | Free tier |
| Plans |
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| What it is | |||
| What it does | Magical is a free text expander and autofill extension. The company behind it now sells enterprise healthcare AI agents, and there is no public pricing for anything else. | Make is a low-code automation platform that enables creation of complex workflows connecting various applications and services. | Zapier connects thousands of apps into automated workflows without code, now with AI steps, starting with a free monthly task allowance before any paid plan. |
| The details | |||
| Tags | automationproductivitytext-expansionchrome-extension | automationworkflowsintegrationsno-code | automationproductivityintegrationsno-code |
What it costs
- Pricing
- Freemium
- Pricing details
- The browser extension remains free and maintained. The company has moved to enterprise healthcare AI agents sold through a demo booking, so no self-serve plan prices are published.
- Price range
- $0 - $39/moChecked 2026-09-22
- Free option
- Free tier
- Plans
- Free$0/mo
- Pro$29/mo
- Business$39/mo
What it is
- What it does
- Magical is a free text expander and autofill extension. The company behind it now sells enterprise healthcare AI agents, and there is no public pricing for anything else.
The details
- Tags
- automationproductivitytext-expansionchrome-extension
What it costs
- Pricing
- Freemium
- Pricing details
- Free plan with 1,000 credits a month. At 10,000 credits: Core $10.59/month ($9 billed annually), Pro $18.82/month ($16 annually), Teams $34.12/month ($29 annually). Enterprise is custom.
- Price range
- $0 - $34.12/moChecked 2026-09-19
- Free option
- Free tier
- Plans
- Free$0/mo
- Core$10.59/mo
- Pro$18.82/mo
- Teams$34.12/mo
- EnterpriseContact sales
What it is
- What it does
- Make is a low-code automation platform that enables creation of complex workflows connecting various applications and services.
The details
- Tags
- automationworkflowsintegrationsno-code
What it costs
- Pricing
- Freemium
- Pricing details
- Free plan with 100 tasks a month. Professional from $29.99/month ($19.99/month billed yearly). Team from $103.50/month ($69/month billed yearly). Prices rise with the task tier. Enterprise is custom.
- Price range
- $0 - $103.50/moChecked 2026-09-19
- Free option
- Free tier
- Plans
- Free$0/mo
- Professional$29.99/mo
- Team$103.50/mo
- EnterpriseContact sales
What it is
- What it does
- Zapier connects thousands of apps into automated workflows without code, now with AI steps, starting with a free monthly task allowance before any paid plan.
The details
- Tags
- automationproductivityintegrationsno-code
Read the full reviews
What each one is actually like to use, tested by hand rather than summarised from the vendor’s own page.
