All comparisons

HeyGen vs Synthesia vs Synthesys

Turning a script into a presenter-led video. Mostly bought for training material, product explainers and localisation.

HeyGen logo
HeyGenVideo
Tagline
AI video generator with talking avatars
What it does
HeyGen is an AI video generation platform specializing in creating videos with synthetic human presenters or avatars.
Pricing
Freemium
Pricing details
Free trial. Creator: $29/month. Business: $89/month
Price range
$0 - $149/moChecked 2026-08-29
Free option
Free tier
Plans
  • Free$0/mo
  • Creator$29/mo
  • Pro$49/mo
  • Business$149/mo
Single sign-on
Available
Founded
Not available
Category
Video
Tags
videoavatarsmarketingtraining
Tagline
AI video creation with realistic avatars
What it does
Synthesia is an AI video platform that creates professional videos with synthetic presenters and avatars. From $22.
Pricing
Freemium
Pricing details
Starter: $22/month. Creator: $67/month. Enterprise: Custom
Price range
$0 - $89/moChecked 2026-08-29
Free option
Free tier
Plans
  • Basic$0/mo
  • Starter$29/mo
  • Creator$89/mo
  • EnterpriseCustom
Single sign-on
Available
Founded
2017
Category
Video
Tags
videoavatarstrainingmarketing
Tagline
AI video and voice generation platform
What it does
Synthesys is an AI video and avatar generation platform that creates videos with synthetic presenters and avatars.
Pricing
Paid
Pricing details
From $27/month for individuals, custom pricing for enterprises
Price range
$29 - $119/moChecked 2026-08-29
Free option
No free option
Plans
  • Indie$29/mo
  • Studio$59/mo
  • Agency$119/mo
  • EnterpriseCustom
Single sign-on
Not available
Founded
2020
Category
Video
Tags
video-generationavatarvoice-synthesiscontent-creationmarketing

Which should you pick?

Synthesia is the enterprise default and the one most likely to already be approved by a large company procurement process, though that is its own positioning rather than a measured market share. HeyGen has moved faster on avatar realism and on translation with lip sync, which is the feature most teams actually want. Synthesys is the cheaper option and is worth a look for lower-stakes internal video. All three meter video output in credits rather than selling you a seat and letting you generate freely, so compare the included minutes and not the sticker price: Synthesia converts at a flat 120 credits a minute, while HeyGen burns a different rate per model.

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