HeyGen vs Synthesia vs Synthesys
Turning a script into a presenter-led video. Mostly bought for training material, product explainers and localisation.
All 3 checked against the vendor's own pricing page · checked Sep 2026
Which should you pick?
Synthesia is the enterprise default and the one most likely to already be approved by a large company procurement process, though that is its own positioning rather than a measured market share. HeyGen has moved faster on avatar realism and on translation with lip sync, which is the feature most teams actually want. Synthesys is the cheaper option and is worth a look for lower-stakes internal video. All three meter video output in credits rather than selling you a seat and letting you generate freely, so compare the included minutes and not the sticker price: Synthesia converts at a flat 120 credits a minute, while HeyGen burns a different rate per model.
| Visit HeyGen | Visit Synthesia | Visit Synthesys | |
|---|---|---|---|
| What it costs | |||
| Pricing | Freemium | Freemium | Paid |
| Pricing details | Free plan with 3 videos a month. Creator $29/month ($24 billed yearly), Pro from $49/month ($41 yearly) rising with credits, Business $149/month plus $20 per extra seat. Enterprise is custom. | Starter: $22/month. Creator: $67/month. Enterprise: Custom | From $27/month for individuals, custom pricing for enterprises |
| Price range | $0 - $149/moChecked 2026-09-19 | $0 - $89/moChecked 2026-09-19 | $29 - $119/moChecked 2026-09-19 |
| Free option | Free tier | Free tier | No free option |
| Plans |
|
|
|
| What it is | |||
| What it does | HeyGen is an AI video generation platform specializing in creating videos with synthetic human presenters or avatars. | Synthesia creates presenter-led video from a script using synthetic avatars and voices, with a free tier to try it and paid plans priced by minutes of video. | Synthesys is an AI video and avatar generation platform that creates videos with synthetic presenters and avatars. |
| Founded | Not available | 2017 | 2020 |
| The details | |||
| Tags | videoavatarsmarketingtraining | videoavatarstrainingmarketing | video-generationavatarvoice-synthesiscontent-creationmarketing |
What it costs
- Pricing
- Freemium
- Pricing details
- Free plan with 3 videos a month. Creator $29/month ($24 billed yearly), Pro from $49/month ($41 yearly) rising with credits, Business $149/month plus $20 per extra seat. Enterprise is custom.
- Price range
- $0 - $149/moChecked 2026-09-19
- Free option
- Free tier
- Plans
- Free$0/mo
- Creator$29/mo
- Pro$49/mo
- Business$149/mo
- EnterpriseContact sales
What it is
- What it does
- HeyGen is an AI video generation platform specializing in creating videos with synthetic human presenters or avatars.
- Founded
- Not available
The details
- Tags
- videoavatarsmarketingtraining
What it costs
- Pricing
- Freemium
- Pricing details
- Starter: $22/month. Creator: $67/month. Enterprise: Custom
- Price range
- $0 - $89/moChecked 2026-09-19
- Free option
- Free tier
- Plans
- Basic$0/mo
- Starter$29/mo
- Creator$89/mo
- EnterpriseContact sales
What it is
- What it does
- Synthesia creates presenter-led video from a script using synthetic avatars and voices, with a free tier to try it and paid plans priced by minutes of video.
- Founded
- 2017
The details
- Tags
- videoavatarstrainingmarketing
What it costs
- Pricing
- Paid
- Pricing details
- From $27/month for individuals, custom pricing for enterprises
- Price range
- $29 - $119/moChecked 2026-09-19
- Free option
- No free option
- Plans
- Indie$29/mo
- Studio$59/mo
- Agency$119/mo
- EnterpriseContact sales
What it is
- What it does
- Synthesys is an AI video and avatar generation platform that creates videos with synthetic presenters and avatars.
- Founded
- 2020
The details
- Tags
- video-generationavatarvoice-synthesiscontent-creationmarketing
Read the full reviews
What each one is actually like to use, tested by hand rather than summarised from the vendor’s own page.
