All comparisons

Brandmark vs Looka vs Tailor Brands

Generating a logo and the brand assets around it, without hiring a designer.

These tools sit in different categories in our directory, which reflects where each is strongest rather than a filing error.

Brandmark logo
BrandmarkImage Generation
Tagline
The most advanced AI logo design tool
What it does
AI logo maker built by the team behind Namelix, sold as a single one-time purchase with full copyright and unlimited revisions, not a subscription fee.
Pricing
Paid
Pricing details
Free to generate and customise in the browser, pay once to download - Basic $35 one-time for PNG and vector files, Designer $95 one-time adding source files, brand guide, one-page website, business card, social and presentation designs, Enterprise $195 one-time adding up to 10 hand-crafted concepts and font downloads - full copyright and unlimited revisions included, no subscription
Price range
$35 - $195/mo
Tags
logobrandingbrandbrand-identitylogo-maker
Looka logo
LookaDesign
Tagline
AI Logo Design Generator
What it does
Looka is an AI logo design tool that generates logo concepts for businesses and brands. From $20.
Pricing
Paid
Pricing details
Basic: $20 (one-time). Premium: $65 (one-time). Brand Kit: $96/year
Price range
$20 - $96/mo
Category
Design
Tags
logo-designbrandingdesignbusiness
Tailor Brands logo
Tailor BrandsImage Generation
Tagline
Set up, manage and grow your business
What it does
Began as an AI logo maker and is now an LLC formation platform with branding attached, covering state filings, compliance, domain, website and a logo.
Pricing
Freemium
Pricing details
Lite is $0 plus state fees and includes LLC formation, a domain, a website, 8 logos and business card tools - Essential is $199/year plus state fees adding expedited processing and legal compliance - Elite is $249/year plus state fees - state fees vary by jurisdiction and are charged on every tier including the free one
Price range
$199 - $249/mo
Tags
logobrandingbrandlogo-makerbusiness

Which should you pick?

Looka produces the most usable results and gives you a full brand kit, which is what you actually need past the logo itself. Brandmark is strongest on generating genuinely different directions rather than variations on one idea. Tailor Brands bundles the logo with business formation and filing services, which is either exactly what you want or entirely irrelevant. Check what file formats and licence each includes before paying, since that is where these differ most.

Read the full reviews