Brandmark vs Looka vs Tailor Brands
Generating a logo and the brand assets around it, without hiring a designer.
All 3 checked against the vendor's own pricing page · checked Sep 2026
All comparisons
These tools sit in different categories in our directory, which reflects where each is strongest rather than a filing error.
Which should you pick?
Looka produces the most usable results and gives you a full brand kit, which is what you actually need past the logo itself. Brandmark is strongest on generating genuinely different directions rather than variations on one idea. Tailor Brands bundles the logo with business formation and filing services, which is either exactly what you want or entirely irrelevant. Check what file formats and licence each includes before paying, since that is where these differ most.
| Visit Brandmark | Visit Looka | Visit Tailor Brands | |
|---|---|---|---|
| What it costs | |||
| Pricing | Paid | Paid | Paid |
| Pricing details | Free to generate and customise in the browser, pay once to download - Basic $35 one-time for PNG and vector files, Designer $95 one-time adding source files, brand guide, one-page website, business card, social and presentation designs, Enterprise $195 one-time adding up to 10 hand-crafted concepts and font downloads - full copyright and unlimited revisions included, no subscription | Basic: $20 (one-time). Premium: $65 (one-time). Brand Kit: $96/year | Lite is $0 plus state fees and includes LLC formation, a domain, a website, 8 logos and business card tools - Essential is $199/year plus state fees adding expedited processing and legal compliance - Elite is $249/year plus state fees - state fees vary by jurisdiction and are charged on every tier including the free one |
| Price range | One time purchase, not a subscriptionChecked 2026-09-22 | One time purchase, not a subscriptionChecked 2026-10-08 | One time purchase, not a subscriptionChecked 2026-09-22 |
| Free option | No free option | No free option | Free trial only |
| Plans |
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| What it is | |||
| What it does | AI logo maker built by the team behind Namelix, sold as a single one-time purchase with full copyright and unlimited revisions, not a subscription fee. | Looka is an AI logo design tool that generates logo concepts for businesses and brands. From $20. | Began as an AI logo maker and is now an LLC formation platform with branding attached, covering state filings, compliance, domain, website and a logo. |
| The details | |||
| Tags | logobrandingbrandbrand-identitylogo-maker | logo-designbrandingdesignbusiness | logobrandingbrandlogo-makerbusiness |
What it costs
- Pricing
- Paid
- Pricing details
- Free to generate and customise in the browser, pay once to download - Basic $35 one-time for PNG and vector files, Designer $95 one-time adding source files, brand guide, one-page website, business card, social and presentation designs, Enterprise $195 one-time adding up to 10 hand-crafted concepts and font downloads - full copyright and unlimited revisions included, no subscription
- Price range
- One time purchase, not a subscriptionChecked 2026-09-22
- Free option
- No free option
- Plans
- Basic$35 once
- Standard$95 once
- Enterprise$195 once
What it is
- What it does
- AI logo maker built by the team behind Namelix, sold as a single one-time purchase with full copyright and unlimited revisions, not a subscription fee.
The details
- Tags
- logobrandingbrandbrand-identitylogo-maker
What it costs
- Pricing
- Paid
- Pricing details
- Basic: $20 (one-time). Premium: $65 (one-time). Brand Kit: $96/year
- Price range
- One time purchase, not a subscriptionChecked 2026-10-08
- Free option
- No free option
- Plans
- Basic Logo PackageNot listed
- Premium Logo PackageNot listed
- Brand Kit Subscription$96/yr
- Brand Kit + AI Generated Website$129/yr
What it is
- What it does
- Looka is an AI logo design tool that generates logo concepts for businesses and brands. From $20.
The details
- Tags
- logo-designbrandingdesignbusiness
What it costs
- Pricing
- Paid
- Pricing details
- Lite is $0 plus state fees and includes LLC formation, a domain, a website, 8 logos and business card tools - Essential is $199/year plus state fees adding expedited processing and legal compliance - Elite is $249/year plus state fees - state fees vary by jurisdiction and are charged on every tier including the free one
- Price range
- One time purchase, not a subscriptionChecked 2026-09-22
- Free option
- Free trial only
- Plans
- Lite$0 once
- Essential$199 once
- Elite$249 once
What it is
- What it does
- Began as an AI logo maker and is now an LLC formation platform with branding attached, covering state filings, compliance, domain, website and a logo.
The details
- Tags
- logobrandingbrandlogo-makerbusiness
Read the full reviews
What each one is actually like to use, tested by hand rather than summarised from the vendor’s own page.
